Petrichor: the
Organic Store Petrichor is an organic store, aiming to be a force for positive change in the world of agriculture. Their vision is simple but powerful: to regenerate the soil, ecosystems, and groundwater while producing nutritious food that's accessible to all. Through a brand refresh in collaboration with Studio Sorted, we created a fresh, vibrant brand identity with an authentic, resilient tone of voice, kickstarting a movement that will echo through the Earth for years to come.
Brand Identity, Strategy, Verbal Identity, Packaging, Social Media Design, Retail Store Creatives, Web Design
Duration 8 months
WITH Studio Sorted
Feb - Oct 2024
CREATIVE DIRECTION
Abhishek Durani, Sandra George
Graphic Design
Riya Waykar
ILLUSTRATION
Afeef Khan
TYPE DESIGN
Riya Waykar
COPYWRITING
Riya Waykar, Kashish Choudhary
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